Advertisements Everywhere

~Advertisements. The gateway for linking the business company itself with its potential customers. Why do we see these annoying wonders everyday in any place possible? Because, my friends, this is how the Business Industries bring everything together into one place. It's art for every one of us to enjoy, and it is also the result of the hard work that companies put in to effectively sell their products. Let's take a deeper and more thorough analysis.




-The definition of advertising is a form of marketing communication used to manipulate an audience to take or continue to take some action. The word Advertising comes from the Latin word "Ad vertere" meaning "To turn towards." The purpose of advertising is mainly to promote a commercial offering, but it may also prove to the employees and stockholders that a company is successful. Advertising organizations often try to make more of their products get consumed. In 2010, spending on advertising totaled an estimate at $467 billion worldwide.




~So basically, advertisers are persuaders that manipulate their customers' life styles to their preferences. When they create their advertisements, they're looking for elements such as contrast between the image colour and the colour of the text, how appealing and relevant their advertisement is to their purpose, and the cost of making such an advertisement. Advertisers want something similar to a presentation being given out, so they balance between comprehensibility and detail. I bet that most of the advertisements that you see in your everyday life display the information that they want you to know in large and powerful fonts, and they display the rest of them in fine print...

Except for maybe this guy to the right. =/

On further analysis of this advertisement, I think what they are trying to tell us is that all of this is the reason "why street kids can't just get a life." The question is clearly readable in large and capitalized font, but the answer is in small and almost unreadable text. The point is not what the small texts mean, but how much of it has been written as an answer to the question above. That's why. 

As you can see, even though they've formatted the reasons to a point where no one will ever care about what it says, they were still able to deliver the message to me. 

Or, maybe it's just because they had advertising issues. They might've typed in too much information and realized that it won't all fit into one page. So they shrunk the long paragraph but they let the first and last sentences stay because they felt like it. Only the company Covenant House knows why it made this advertisement. 

Oh well. At least we know what it's about. Moving on...

Types of Advertising.

~For further reading on what each of these mean, see http://bit.ly/SU0Bno

1. Television/Music in advertising.

2. Infomercials.

3. Radio advertising.

4. Online advertising.

5. New Media.

6. Product placements (covert advertising).

7. Press advertising.

8. Billboard advertising.

9. Mobile billboard advertising.

10. In-store advertising.

11. Coffee cup advertising.

12. Street advertising.

13. "Sheltered Outdoor Advertising"

14. Celebrity branding.

15. Consumer-generated advertising.

16. Aerial advertising.

~Alright, so now I want your opinions on advertising. How does it affect your daily life? Why do you think they do this? Leave a comment for me to look upon below! It sure will help out this and all my other blog posts! Thank's for reading, and as always, have a nice day! =D

~Jeff Ma